ASK
Develop a creative direction and booth concept for Paramount’s Licensing Show presence.
Develop a creative direction and booth concept for Paramount’s Licensing Show presence.
CHALLENGE
Create something fresh within Paramount’s strict brand guidelines. Oversized lettering, luminous blue gradients, and circular forms brought depth and movement to the established identity.
Create something fresh within Paramount’s strict brand guidelines. Oversized lettering, luminous blue gradients, and circular forms brought depth and movement to the established identity.
OUTCOME
A bold, cinematic concept that expanded Paramount’s familiar identity into light, motion, and space connecting the booth experience with digital invitations. Although not selected for the final design, the exploration demonstrated how scale and movement could bring a fresh perspective to a tightly defined brand.
A bold, cinematic concept that expanded Paramount’s familiar identity into light, motion, and space connecting the booth experience with digital invitations. Although not selected for the final design, the exploration demonstrated how scale and movement could bring a fresh perspective to a tightly defined brand.
