Ask:
Define a launch-ready visual identity and key art language that honors the series’ grounded, historical realism—then extend it into motion and trailer concepts.
Audience:
Core action-RPG fans and lapsed players from the original.
Define a launch-ready visual identity and key art language that honors the series’ grounded, historical realism—then extend it into motion and trailer concepts.
Audience:
Core action-RPG fans and lapsed players from the original.
My role:
Creative Director
Led key art, visual ID, motion/toolkit; integrated trailer concept work into the identity exploration (look-dev frames, narrative beats, title/endcard systems).
Creative Director
Led key art, visual ID, motion/toolkit; integrated trailer concept work into the identity exploration (look-dev frames, narrative beats, title/endcard systems).
Idea:
- Developed a period-authentic identity system, heraldic forms, parchment/linen textures, forged-metal typographic treatments, balancing grit with legibility across digital and print.
- Established hero key-art compositions (solos, duos, wide tableaux) with lighting and costume detail that read as historically grounded rather than “fantasy.”
- Built a motion toolkit (emboss/foil glints, ash/ember particles, parchment reveals, map pans) for trailers, social cutdowns, and animated logos.
- Created a trailer look-dev package, styleframes, typography-in-motion, transition language, and title/endcard systems so that editorial could carry the brand grammar into the story.
- Delivered handoff standards (color/finish ranges, logo lockups, lower-thirds, captioning safe areas) to align internal and external partners.
Kingdom Come: Deliverance II
launch support contributed to major day‑one traction (1M sales, 175K CCU)
launch support contributed to major day‑one traction (1M sales, 175K CCU)
Client: Deep Silver
Creative Director Copy: Jake Gibson
Creative Director Art: Beau Walters
Producer: Kevin Miller, Angie Nguyen
3D Design: Petur Arnorsson
Artwork: Cesar St Martin, Mark Lee
Creative Director Copy: Jake Gibson
Creative Director Art: Beau Walters
Producer: Kevin Miller, Angie Nguyen
3D Design: Petur Arnorsson
Artwork: Cesar St Martin, Mark Lee