Ask:
Introduce a brand-new roster and communicate the arena-combat tone with hero key art that can scale across marketing.
Audience:
Star Wars fans + competitive arena players (Switch/mobile).
Introduce a brand-new roster and communicate the arena-combat tone with hero key art that can scale across marketing.
Audience:
Star Wars fans + competitive arena players (Switch/mobile).
My role:
Creative Director. Led key art, visual ID elements.
Idea:
- Defined character-forward pose language with sketch artists to balance individuality and arena spectacle.
- Built a 3D pipeline that matched in-game fidelity while preserving cinematic detail for print and digital.
- Established composition, lighting, and treatment ranges that informed marketing deliverables; contributed these standards to the early visual style guide (not sole owner).
- Delivered a scalable key-art suite (hero, duos, team comps)
Creative Director Art: Beau Walters
Creative Director Copy: Jake Gibson
Art Director - Style Guide: Tom Mueller
Strategy: Michael Elkind, Steven Manuel
Producers: Eames Kolar, Tom Phillips
Sketch Artists: Oliver Barret, Leslie J. Lee
3D Artists: Plastic Wax